Services
Everything here is designed to help you close the gap between what you are told and what you are actually buying; using facts, disclosures, and real-world evidence.
Missed how the process works? Visit the Due Diligence Page
Understand the franchise and the obligations you would accept before you sign.
Get everything included in the Franchise Brand Report, plus a detailed review of the franchise agreement. This expanded analysis examines the disclosures alongside the contract to identify potential risks, significant obligations, and questions that deserve closer attention.
Personally reviewed by Genevieve McDaniel, former multi-unit franchisee and founder of Franchise Reality Check™.
Your analysis includes:
Comprehensive FDD review: Analysis of franchise fees, financial requirements, franchisor financial condition, litigation, system growth trends, and key disclosures.
Earnings disclosures: Evaluation of Item 19 Financial Performance Representations, when available.
Franchise agreement review: Detailed examination of key contractual provisions and how they relate to the FDD disclosures.
Your obligations and restrictions: Identification of significant franchisee responsibilities, operating restrictions, and termination provisions.
Potential risks and inconsistencies: Identification of risk indicators and potential differences between the disclosures and the agreement that warrant further investigation.
Focused due diligence questions: Questions to raise with the franchisor and your qualified professional advisors before moving forward.
Delivery: Within 1–2 business days via email.
Important: This analysis is intended for educational and due diligence purposes only. It is not legal, financial, investment, or tax advice and should not replace advice from qualified professional advisors.
Understand the franchise before you invest.
Get an independent analysis of the franchise you’re considering; with a closer look at its disclosures, financial condition, and potential risk indicators so you can ask better questions before making a decision.
Every report is personally researched and reviewed by Genevieve McDaniel, former multi-unit franchisee and founder of Franchise Reality Check™.
Your report includes:
Comprehensive FDD review: Analysis of the Franchise Disclosure Document and its key disclosures.
Fees and financial requirements: A closer look at the costs and financial commitments disclosed by the franchisor.
Franchisor financial condition and litigation: Review of financial disclosures and reported litigation to identify matters that deserve further investigation.
System growth trends: Examination of the franchise system’s disclosed growth patterns.
Earnings disclosures: Evaluation of Item 19 Financial Performance Representations, when available.
Potential risks and next questions: Identification of risk indicators and focused questions to guide your due diligence.
Delivery: Within 1–2 business days via email.
Important: This report is intended for educational and due diligence purposes only. It is not legal, financial, investment, or tax advice and should not replace advice from qualified professional advisors.
“I built this because I know what the sales process looks like from the inside. I know what franchisors emphasize and what they leave out. And I know what questions most buyers never think to ask until it's too late. Everything here is designed to give prospective buyers what I wish I had before signing."
— Genevieve McDaniel
Founder · Former 5-Star Multi-Unit Domino's Franchisee